#98 How to achieve the best results in leadership with SUBIR CHOWDHURY

Subir Chowdhury

Subir Chowdhury is one of the “50 Most Influential Management Thinkers in the World”
by Thinkers 50 of London, UK. He has been a pioneer in championing the Quality movement
across the globe through his thought-provoking ideas, unique methods, pedagogy, and passion.
Leading Institutions, companies, societies and individuals across the globe have benefited from
his expertise, knowledge, and experience. Hailed by the New York Times as a “leading quality
expert” and by Business Week as “The Quality Prophet,” Subir is the author of fifteen books,
including several international bestsellers, The Ice Cream Maker (Doubleday Random House,
2005), The Power of Six Sigma (Dearborn Trade, 2001), and Management 21C (Financial Times,
1999). His latest book The Difference (Penguin Random House 2017) made to the USA Today
National Bestseller as well as a National Bestseller in India. His books have sold more than a
million copies and have been translated into more than twenty languages.
Subir is chairman and CEO of ASI Consulting Group, LLC, a global leader on strategic
initiatives, quality consulting, and training. Under Subir’s leadership, ASI Consulting Group has
helped hundreds of clients around the world save billions of dollars and increase revenues. Subir
has worked with many organizations, large and small, across diverse industries, including
manufacturing, healthcare, food, government, and nonprofit organizations. His client list includes
global Fortune 100 corporations and industrial leaders such as American Axle, Berger Health
Systems, Bosch, Caterpillar, Daewoo, Delphi, Fiat-Chrysler, Ford, General Motors, Hyundai
Motor Company, ITT Industries, Johns Manville, Kaplan Professional, Kia Motors, Leader Dogs
for the Blind, Loral Space Systems, Make It Right Foundation, Mark IV Automotive, Procter &
Gamble, the State of Michigan, Thomson Multimedia, TRW, Xerox, and more.
Subir is an honorary member of the World Innovation Foundation (WIF) and has been
inducted into the Engineering, Science and Technology Hall of Fame and honored by the
Automotive Hall of Fame. He is a recipient of the Society of Manufacturing Engineers’ Gold
Medal, the Society of Automotive Engineers’ (SAE) Henry Ford II Distinguished Award for

Excellence in Automotive Engineering, and the American Society of Quality’s first Philip Crosby
Medal for authoring the most influential book on quality. The Society of Automotive Engineers
established the Subir Chowdhury Medal of Quality Leadership, an annual award that recognizes
those individuals who promote innovation and expand the impact of quality in mobility
engineering, design, and manufacturing. The United States Department of Homeland Security
presented the “Outstanding American by Choice Award” to Subir for his contributions to the field
of quality and management.
In 2017, Indian Institute of Technology (IIT), Kharagpur established the Subir Chowdhury
School of Quality and Reliability— the first of its kind in the world to promote the education and
research on quality that will transform society. This newly established school shall address the
trinity of Process, Planet and People (PPP or 3P’s), targeting Engineered Systems, Natural Systems
and Human Systems to cover the gamut of Quality across all domains and shall work to establish
standards for quality and reliability of these systems.
In 2014, University of California at Berkeley established the Subir & Malini Chowdhury
Center for Bangladesh Studies— the first of its kind in any academic institution in the United
States. The center awards graduate fellowships, scholarships, and research grants that focus on
ways to improve the quality of life for the people of Bangladesh. Each year, the Subir Chowdhury
Fellowship on Quality and Economics is awarded by both Harvard University and the London
School of Economics and Political Science to a doctoral and postdoctoral student, respectively, to
research and study the impact of quality in the economic advancement of a nation.
The Subir & Malini Chowdhury Foundation focuses on the education of those less
fortunate in the world. Since its inception in 2006, his non-profit foundation donated millions of
dollars to educational institutions. Subir received his undergraduate degree in aeronautical
engineering from the IIT, Kharagpur and his graduate degree in industrial management from
Central Michigan University, in Mt. Pleasant, Michigan. He has received distinguished alumnus
awards from both institutions, as well as an honorary doctorate of engineering from the Michigan
Technological University. He is a heritage collector of rare Indian artworks by eminent Indian
artists like Rabindranath Tagore, Nandalal Bose, Jamini Roy, Ramkinkor Baij, Abanindranath
Tagore as well as western artists like Monet, Rodin, Renoir. He lives with his family in Los
Angeles, California.

Podcast Summary:

0:45 – has written 15 books

1:52 – 6 y/o when he wrote his first book/talk about the process of his life

2:00 – “always choose the pen not the coin”

2:45 – “anything you see is created by the pen”

5:00 – built leadership skills at young stage

6:00 – “I am going to help you get out of your mind”

7:45 – “how do you promote a book”

8:10 – Think about the customer

9:15 – couldn’t find a book on the topic his friend asked him to look for

12:30 – discusses being the dumbest guy in the room helps people succeed

13:05 – love authenticities

13:25 – “people want to climb mount Everest in one day”

14:35 – trump came to his house

15:40 – every single day you can view the day in a positive light or not

16:05 – meeting Donald Trump talking to him in a positive light causes you to learn from him

17:25 – what motivates you to keep doing this

18:25 – every day you have to wake up motivated

19:50 – believes that people who are trying to succeed out of money and not happiness will not succeed

21:00 – Kobe Bryant missed basketball so much he wrote a movie by focusing on happiness

22:10 – discusses why the process fails at times

23:35 – “tried to solve the problem”

24:10 – why do you work so much and do what you do

25:10 – “how can you be truthful in your life”

27:20 – talks about a friend getting cancer

28:00 – “can you teach me to get forgiveness from other people”

28:45 – “days are numbered he is now asking for forgiveness”

29:30 – funeral had lots of people because of him reaching out to everyone

31:00 – Stefan talks about doing what makes him happy

31:45 – “gotta follow the joy”

32:05 – “Don’t wait for leaders, do it alone”

33:35 – “I believe that we are missing our self-respect”

35:10 – discusses ownership and leadership

37:00 – why is there a leader in corporate and jobs but not in personal life

38:10 – discusses school

39:30 – what is more powerful 0 or 9

41:10 – “when you reach other peoples lives they appreciate you”

42:35 – you on your own are

43:35 – none of what he speaks about comes from college

44:45 – nothing becomes infinite

47:25 – internal customers VS. external customers

52:00 – changed company culture by connecting with family

52:45 – “take care of the internal customer”

54:30 – “make happiness as the number one priority”

58:15 – spend more time with your grandparents and parents

1:00:00 – global access

 

Get Connected with Chad:

Email – http://www.subir.chowdhury.icloud.com

Website – http://www.subirchowdhury.com